With Salon Marketing Hub, you can reach new customers searching on Google for a salon near them. We create and manage the ads for you. You don't need any knowledge of marketing or Google Ads.
The ads are connected to your Optios calendar and data, allowing you to see exactly how many new bookings and how much revenue they generate in a personal dashboard. This way, you stay in control of your budget and gain insight into your marketing results.
How do I get started?
Contact the Optios support team. An introductory meeting will be scheduled for you with Martijn from Salon Marketing Hub. Scheduling the meeting only takes a few minutes.
During the meeting with Salon Marketing Hub, you'll discuss what you want to achieve. For example:
attract more new customers on quieter days;
generate more bookings for a specific treatment;
fill the calendar of a new employee.
You'll also decide how much you want to spend on Google Ads each month. In addition, you'll be asked a few questions to help set up the campaigns correctly.
What happens after the introductory meeting?
After the introductory meeting, you'll go through the following steps:
1. Complete the registration form
You'll receive a form asking for information about your salon, treatments, target audience and region. You'll also indicate your chosen advertising budget.
2. Pay for the first month
When activating the service, you pay the management fee and your chosen advertising budget for the first month. Billing will then continue automatically.
3. We create and connect your campaigns
Salon Marketing Hub creates the ads and sets up the campaigns for you. The campaigns are connected to Optios so we can measure how many bookings and how much revenue the ads generate.
4. We check everything
Before the campaigns go live, we check the ads, booking link and tracking.
5. Your ads go live
Your campaigns usually go live within five working days after we receive all the required information. You'll be notified as soon as they're active.
After that, the campaigns will continue to be managed and optimized.
You'll never need to work in Google Ads yourself.
How much does it cost?
The monthly costs consist of two parts:
€199 management fee: for creating, managing and optimizing your ads.
Advertising budget starting from €200: this amount is spent entirely on Google Ads.
You decide how much you want to spend on advertising. The minimum advertising budget is €200 per month. You pay for the first month immediately upon activation. After that, the management fee and advertising budget are automatically charged every month. You'll receive your invoice by email.
Multiple salons
Do you have multiple salons? You'll need to activate Salon Marketing Hub separately for each location and choose an advertising budget for each one. A tiered discount on the management fee applies from three participating salons onwards.
What results can I expect?
Results vary depending on the salon and region. That's why we cannot guarantee a fixed number of new customers or bookings in advance.
For existing customers, a new booking costs an average of €10 to €20. Many new customers return for additional visits. As a result, one new booking can ultimately generate more revenue than just the first appointment.
Examples from three salons:
Salon | New bookings | Total costs | Cost per booking | Direct revenue | Average visits / customer | Expected revenue | ROI |
Sanco | 54 | €614 | €11.37 | €4,487 | 3.3 | €14,806 | 2411% |
Gilbert | 33 | €349 | €10.57 | €1,808 | 5 | €9,040 | 2590% |
Haartheater | 47 | €399 | €8.49 | €4,007 | 1.5 | €6,011 | 1506% |
These were the results of three salons over a one-month period. The total costs include the advertising budget and management fee. The expected revenue is based on the value of the initial bookings and the average number of visits by a new customer.
How should I interpret these results?
Take Sanco as an example. This salon invested €614 in one month and generated 54 new bookings. That comes down to €11.37 per new booking.
The first appointments generated a total of €4,487 in revenue. New customers returned an average of 3.3 times. Based on this, the expected total revenue from these customers is approximately €14,806.
These figures illustrate potential results. Your salon's results may differ.
Where can I see my results?
Once your ads are live, you'll get access to your personal dashboard. There, you can see:
how many new bookings your ads generate;
how much you pay per new booking;
how much direct revenue these bookings generate;
the expected revenue when customers return.
Don't evaluate the results based on a single day. Google needs time to collect data and optimize the campaigns. It's therefore best to review the results over a longer period, such as a full month. You'll also receive a monthly summary of your results by email.
Can I adjust my advertising budget?
Yes, you can. Not sure which budget best suits your goals? Contact Martijn first. He can review your situation and advise you on a suitable amount.
Want to stop?
Are the ads not delivering the results you had hoped for? Contact Martijn from Salon Marketing Hub first. Small adjustments to the campaigns, budget or focus can often lead to better results.
Still want to stop? You can. There is no minimum contract duration. The notice period is one month. You can cancel Salon Marketing Hub through the Optios support team. If you have multiple salons, you'll need to cancel the service separately for each location.
Your Optios subscription will continue as usual after cancelling Salon Marketing Hub.